What bounce rate triggers an ActiveCampaign review?

ActiveCampaign does not publish a number. Its anti-spam policy says accounts with abnormal bounce rates may be put under review, and campaigns are held until it is resolved.

What does RocketVerifier write to ActiveCampaign?

Custom fields with the status, sub-status, score and verification date, a status tag on each contact, and, if you turn it on, an unsubscribe for undeliverable addresses.

Can I verify contacts before importing them into ActiveCampaign?

Yes. Upload the file to RocketVerifier first, then import only the contacts that pass. That is the cleanest way to start on a new platform.

How much does it cost?

1 credit per address. Unknown results and duplicates are never charged, and the integration is included on every plan.

How to Clean an ActiveCampaign List

How to clean an ActiveCampaign list

Quick answer

To clean an ActiveCampaign list, connect ActiveCampaign to RocketVerifier, verify all contacts or a list, write custom fields and status tags, and unsubscribe undeliverable addresses. ActiveCampaign puts accounts with abnormal bounce rates under review, and campaigns do not send until the review is resolved. Verify every list before you import it and before any campaign to contacts you have not emailed recently.

ActiveCampaign bounce and complaint limits

From ActiveCampaign's own help center and policies, checked November 1, 2026.

ActiveCampaign published sending limits
Metric	Limit	What happens
Bounce rate	No published number	Accounts with abnormal bounce rates may be put under review. Too many bounces during campaign approval can trigger a review that holds campaigns. Source
Complaints and unsubscribes	No published number	Above-average complaint rates and abnormal unsubscribes also lead to review. Source

How ActiveCampaign handles bounces and imports

A hard bounce sets the contact to Bounced immediately, and no further campaigns or automations reach it.
Three soft bounces in a row, from three different campaigns, also set the contact to Bounced.
Paid, rented and borrowed lists are not allowed. Imports from another provider must still be opt-in.
When migrating, ActiveCampaign recommends importing previously bounced contacts as excluded.

Clean your ActiveCampaign list with the integration

No exports. Results are written straight back to ActiveCampaign.

1
In RocketVerifier, open Dashboard, Integrations, ActiveCampaign, paste your ActiveCampaign API key and click Connect.
2
Choose all contacts or any list.
3
Turn on write-back: custom fields for the result, status tags, and unsubscribes for undeliverable addresses.
4
Preview the breakdown, then sync now or on a schedule.
5
Use the status tag as a condition in automations so risky contacts are routed separately.

ActiveCampaign integration details

Or clean it by file

1
In ActiveCampaign, export the contacts from the Contacts page.
2
Upload the file to RocketVerifier as a bulk job and download the results.
3
Re-import the deliverable and send_safe contacts as active, and import the undeliverable ones as excluded so they are never emailed again.

Bulk email verification

What to keep and what to remove

What to do with each RocketVerifier result
Status	Sub-status	Action
deliverable	none, alias	Keep and send.
risky	catch_all, send_safe	Keep and send.
risky	catch_all, send_with_caution	Send to engaged contacts, or in smaller batches.
risky	role_based, mailbox_full	Keep only if they opted in and engage.
risky	catch_all avoid, possible_trap, toxic	Remove.
undeliverable	any	Unsubscribe or suppress.
unknown	greylisted, blocked, smtp_timeout	Hold and re-verify later. Never charged.

Tips for ActiveCampaign

Verify before migrating to ActiveCampaign. Clean data makes the first campaigns sail through approval.
ActiveCampaign treats mailbox full as a soft bounce. RocketVerifier flags those addresses as risky with the mailbox_full sub-status, often a sign the inbox is abandoned.
Tag catch-all contacts by verdict and mail send_with_caution contacts in smaller batches.

Sources

Last reviewed November 1, 2026